Perform School Holidays Impact Your own Business?
The college holidays have arrived, Parliament is in recess until 5 September and London has wound down seriously to slumber away the summertime months. Or has it? The amount of effect do the summertime holidays have on London businesses? Well, in reality, London is this kind of culturally rich and diverse city that the results of holidays vary from business to business. However there are always a few common themes such as:
Whilst Transport for London and the Mayor’s office are constantly working on schemes to lessen congestion brought on by the institution run, in term time our roads holiday camp, buses and tubes are influenced by school transport. In the institution holidays this congestion is noticeably less on some routes. Which means businesses which count on transport and deliveries might have to work to some other schedule in term and holiday time with the reduced travel amount of time in christmas causing cost savings.
Pubs, restaurants & cafes
Places to eat in London tend to be divided between those serving an area population and those catering for tourists or business people. Each one of these sectors is affected differently by summer holidays. Those catering for business are most suffering from holidays because of the combined affects of business people taking time off to be with children alongside a lowering of business meetings.
Considering places catering for tourists, there were 26.2 million staying visitors in London in 2010 with total London tourism receipts amounting to £11.2 billion. International visitors tended to remain for 6.1 days spending £593 whilst those visiting from within the UK stayed for 2.1 days spending £217. Overseas tourism is often slightly skewed to the summertime with 29% remaining in July & August and this taken alongside domestic tourists helps to occupy some of the slack from Londoners moving out of the capital in the summertime months.
When it comes to local eateries these appear to be as much suffering from the current weather since the holidays. The Coffer Peach Business Tracker makes some interesting observations in its report on the Easter Holidays. Alongside the comment that “Our research across the entire year highlights the big positive effect that school holidays are receiving on trade, particularly with people remaining in the UK” it notes that the current weather also plays its part. Hot days have a tendency to favour pubs or staying at home with a barbeque whilst wet days favour indoor attractions and visits to restaurants.
Companies offering business services from printing to marketing, office fitments to consultancy have a tendency to factor August into their business plans as a dead month. The mixture of warmer weather and staff holidays results in decisions being postponed as well as not considered until September arrives. “Starting in September” and “I’ll get back to you in September” are common themes. Even networking has a tendency to slow down with many business networks not bothering to keep August meetings.
The “Back once again to School” effect
Sell children’s clothing or stationery and August can show to be the busiest month of the year. Although pencils can be bought whenever you want the temptation to begin a new school year with a fresh set is overwhelming. Trousers and skirts that just lasted the summertime term need replacing and winter shoes are on the list in anticipation of bad weather to come. Even the major London department stores are in on the act with some already having unveiled their Christmas displays designed to attract the summertime tourist.