Online Reviews – More Necessary In the past Meant for SEO – We have found What you can do
Recently Google replaced Google Places with Google+ Local. One of the goals Google had to make the switch was to supply a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in how search engines locate you. Through Penguin, Panda, and Venus, Google has put the neighborhood into Local search. One of the main goals of the February updates was to help searchers with “more locally relevant predictions.” One of the criteria Google now considers in Search may be the interaction between the user and the business. Online reviews be seemingly one of many primary ingredients in the algorithm. This makes it important your business has lots of reviews on lots of sites.
Reviews are becoming more vital that you the web user, as well. Reviews on sites such as Google+ Local, Yelp.com and Citysearch have become buy google reviews increasingly significant. People trust reviews. A Nielsen study released in 2009 underscored this. It found that 70% of respondents considered online reviews helpful and trustworthy. Only recommendations by friends ranked higher in the survey.
So now the question is, where do you receive reviewed? You can find tens of thousands of places online where someone could review your business. Here certainly are a few factors to think about those that are best:
Syndication- Some reviews are syndicated round the web. Sites that get syndicated often include Citysearch, Insider Pages and Yahoo Local
Simple reviewing – Sites where many individuals already have login ID’s are good places to appear for. People are often discouraged to review a site if they have to make a user name and password. Should they already have a login and password, that annoying step is unnecessary. The three sites listed above are good candidates, along with Google Maps.
Vertical Sites – Vertical sites are committed to a certain industry. They’re generally more trusted by search engines, and can be a good source of traffic. Some industries supported by virtual sites include travel (Trip Advisor), restaurants (Open Table), and medical care (HealthGrades). Obviously there are others. You can run your own personal search to get them.
You can find other factors to consider. Depending on your local area and the demographics of your customer base, particular sites may become more useful. Some sites are more popular in certain parts of the country. Some local newspapers may have thriving sites where they’re located, but have little impact elsewhere. Some sites attract different users. For example, Angie’s list generally seems to urban reviewers who are involved concerning the validity of reviews posted on the sites they visit. It’s a good practice to encourage reviews in many sources, as it’s hard to understand which sites is likely to be most used or trusted in the future.
Yet another thing to consider is that a number of your visitors are actually adept at reviewing local businesses. Encourage these users to make use of a common review sites. Customers who’re already knowledgeable about a site and have a login ID are more prone to complete a review. Also, some sites allow us trust systems. They allocate more authority to reviewers who use the site regularly. Your company can take advantage of an assessment form among a sites trusted reviewers.
How will you get customers to supply an assessment? Well…
1. Inquire further for one. When someone informs you that you did a best wishes, thank them for it. Let them know simply how much you appreciate their business. Then ask nicely if they’d mind writing an online review.
2. When you have a Facebook page, ask your fans to review your business.
3. Send an email to your email mailing list.
4. Inquire further in a follow-up email. Sending thank you emails is a good practice to possess anyway. Including a request for online reviews in a thank you email is a good way to capture an assessment while your great service remains fresh in your visitors’mind. Allow it to be easy for them by including links to popular review sites your customer may have a login for already.
5. Offer an incentive. Offering a small token of thanks and entering online reviewers in raffles are two ways to supply incentives. This is frowned upon by some sites, Yelp for starters, but are not by others. Yelp is a popular site that’s difficult to manage.
Although the temptation is always to ask only the happiest customers, it is a most readily useful practice to ask all your visitors for reviews. You’ll get more reviews, which can be what you’re after. The reviews that are positive will drown out the negative ones. Most sites will let a company owner answer a negative review, to help you demonstrate your customer support credentials that way. Finally, there is less authenticity to sites which have only 5 star reviews. There’s a temptation to publish fake reviews that are positive for your business. Many sites have identified ways to detect a phony review. In fact, Yelp will significantly punish a company they suspect of doing this. Form questionable ethics, it is not a good practice to fake your reviews. Many review readers can sniff out something that’s not authentic.
Beware there are filthy businesses that may purposely post an unflattering review on your business. They’ll then call you and claim they have a proven method to remove the bad review. They’ll go to back their claim by saying you won’t have to cover until the review is removed. Remember this. The only one who is able to remove an unflattering review is usually the one who posted it. So when they successfully removed it, well, you receive the picture. Successful business people have better things to do than post damaging, phony reviews on the competitors. It is a practice you ought not consider.
Customer reviews are becoming more prevalent than ever. As they become associated with social networking accounts, people will see reviews published by their friends and contacts. The potency of online reviews will end up much more influential. This is actually the idea behind Google+ Local. Prepare yourself for this very day by consistently requesting reviews now.