The online casino industry has grown rapidly on the length of the last ten years. While by the end of the 20th century there were only several dozen online casinos offered to gamblers, throughout the last ten years their numbers have grown exponentially and today gamblers have a selection of over a lot of online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and later on also women オンカジ, can gamble and have a good time and should they gamble enough their hotel rooms is going to be comped by the casino to encourage high rollers in the future and wager at their establishment.
In Las Vegas, Nevada the casinos have realized, soon after their establishment that when they wish to attract the men to gamble they should provide entertainment to women. Free drinks were agreed to the ladies waiting for their husbands or lovers who were at the tables playing.
When slot machines were introduced the overall game mainly drew bored women who had nothing better to complete in the casino. The casino owners have quickly identified yet another supply of income and started heavily promoting the overall game to women.
During the late 20th century Las Vegas got revamped from the mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.
Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the town whose profits most from gambling.
The introduction of online casinos in the late 90’s have served as another blow to places such as for instance Las Vegas, Atlantic City and Monte Carlo. Suddenly people got the possibility of gambling from the comfort of their own homes with a click of a button.
However in those years not everybody had a pc and people who did had to surf the net using dial-up connections that have been slow and patchy. This turned out to be a challenge and in retrospect we could see that these two factors caused a delay in the burst of online casinos.
On the length of a couple of short years more and more folks have gained use of personal computers, as mass production of pc have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.
At this point it became much easier for the common Joe to own a pc and surf the web at a reasonable speed. Once this is possible online casinos couldn’t be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their web browsers without the need to download any heavy software on with their computers.
The rapid growth in the gaming industry of software providers and gambling brands has established an accepted competition between the businesses and have forced online casino to take a different approach from land-based casinos to marketing and promotion.
Online casinos were unable to offer their patrons free drinks and hotel rooms therefore they’d to come up with other method of promotion in order to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.
Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They’ve also developed players’rewards programs that awarded top players with expensive branded merchandize.